If you think about it, isn't this what marketing and branding must accomplish? Put you, your service, your product into the top of mind position of others. Make it the first choice, the ideal, the fantasy. In the late 1960's, a brilliant young copywriter for New York's Channel 5 coined the phrase "It's 10 o'clock. Do you know where your children are?" Suddenly, parental awareness skyrocketed. That copywriter was Mel Epstein.
In the decades since, Mel has marketed some of the countries most successful shopping centers, designed winning strategies for small and large businesses, branded leading CEOs, and wrote thousands of lines of truly attention grabbing and engaging copy. His innovative courses at seminars and San Diego State University have influenced a new generation of copywriters, creative thinkers and designers.
If you want world class branding, marketing or business consulting, make contact with Mel!
Before you determine your brand or business strategy, these are the questions Mel will guide you to answer. That said, it's only fair that Mel should have to answer the same questions for you.
Mel was born when the Dodgers played in Brooklyn. 'Nuff said. Yet he was and still is a fanatical Yankee fan. Why? Mel has a two word answer: "better brand!" And that dear friend describes Who Mel Is!
Over the decades, Mel has observed many businesses and individuals with no brand, a bad brand, or a damaged brand. He has a word for them, too. "Brandicapped!" In fact, he wrote the book on it. Add writing Brandicapped! to being a star creative at a very successful East Coast advertising firm to starting and buidling his own West Coast marketing firm (Marketing Vision) and parlay both with his love for teaching (at San Diego State) and you've got a rather accomplished Branding Guru and Marketing Heartthrob.
Let's answer this one with a question. How many Branding Gurus and Marketing Heartthrobs do you know? You should remember Mel for the same reason you'd remember the Pope or a pink unicorn. He is UNIQUE. And with his branding help, you will be remembered as unique as well.
Is it art? Is it science? Can you master? Can you disover who you really are? Can you succinctly and accurately identify all that your business does?
The answers are Yes! Yes! Yes! Yes! And, emphatically YES! How? Allow Mel! to introduce you to his innovative Know-Play-Do concept.
It's not rocket science. But there are THINGS TO DO... everyday to keep your business top of mind.
Details to come...
You don't have to be the biggest to stand out in the crowd. You just have to find your special something and embrace it.
Details to come...